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HeenaTalksDesign
HeenaTalksDesign

My Work

My Work

My Work

Explore case studies that highlight my approach to strategy, design, and collaboration.

Explore case studies that highlight my approach to strategy, design, and collaboration.

Wowflux flow

Johnson & Johnson: Unified Planning Workspace (Enterprise B2B)

Web

Concept

Case Study

Consolidated a fragmented, manually-maintained system into one access-aware workspace — cutting cross-checking across separate views and later adapted for a second team facing the same problem.

Wowflux flow

Johnson & Johnson: Unified Planning Workspace (Enterprise B2B)

Web

Concept

Case Study

Consolidated a fragmented, manually-maintained system into one access-aware workspace — cutting cross-checking across separate views and later adapted for a second team facing the same problem.

Wowflux flow

Johnson & Johnson: Unified Planning Workspace (Enterprise B2B)

Web

Concept

Case Study

Consolidated a fragmented, manually-maintained system into one access-aware workspace — cutting cross-checking across separate views and later adapted for a second team facing the same problem.

Wowflux flow

Wowflux: AI-Powered Image Processing Platform for E-Commerce

App

Web

Concept

Multiplatform

Wowflux was an AI-powered image automation suite for e-commerce. As Head of Design, I led the creation of its desktop and mobile products, making complex AI workflows intuitive and trustworthy. The project showcased early innovation in AI-based image editing — years before it became mainstream.

Wowflux flow

Wowflux: AI-Powered Image Processing Platform for E-Commerce

App

Web

Concept

Multiplatform

Wowflux was an AI-powered image automation suite for e-commerce. As Head of Design, I led the creation of its desktop and mobile products, making complex AI workflows intuitive and trustworthy. The project showcased early innovation in AI-based image editing — years before it became mainstream.

Wowflux flow

Wowflux: AI-Powered Image Processing Platform for E-Commerce

App

Web

Concept

Multiplatform

Wowflux was an AI-powered image automation suite for e-commerce. As Head of Design, I led the creation of its desktop and mobile products, making complex AI workflows intuitive and trustworthy. The project showcased early innovation in AI-based image editing — years before it became mainstream.

Petsutra Mobile Screens

Petsutra Website Redesign

Web

Multiplatform

Case Study

Petsutra’s e-commerce platform was scattered and inconsistent, with gaps in order transparency, product information, and post-purchase experience. Users faced friction throughout browsing and checkout, resulting in a fragmented and confusing experience compared to industry standards.

Petsutra Mobile Screens

Petsutra Website Redesign

Web

Multiplatform

Case Study

Petsutra’s e-commerce platform was scattered and inconsistent, with gaps in order transparency, product information, and post-purchase experience. Users faced friction throughout browsing and checkout, resulting in a fragmented and confusing experience compared to industry standards.

Petsutra Mobile Screens

Petsutra Website Redesign

Web

Multiplatform

Case Study

Petsutra’s e-commerce platform was scattered and inconsistent, with gaps in order transparency, product information, and post-purchase experience. Users faced friction throughout browsing and checkout, resulting in a fragmented and confusing experience compared to industry standards.

Open for Opportunities.
Let's Connect →

Portfolio

About Me

Blog

Contact Me

© Copyright and Conjured by Heena Rathor 2026

Open for Opportunities.
Let's Connect →

Portfolio

About Me

Blog

Contact Me

© Copyright and Conjured by Heena Rathor 2026

Open for Opportunities.
Let's Connect →

Portfolio

About Me

Blog

Contact Me

© Copyright and Conjured by Heena Rathor 2026

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